Cookie Policy

HomeCookie Policy

Country

Country

Country

Germany
2-4 business days
free
European Union
2-4 business days
6,50€ / free over 100€
Switzerland
2-4 business days
12€ / free over 200€
United Kingdom
2-8 business days
14€ / free over 200€

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Cookie Policy

Last Updated: 07/Aug/2025

At MyChoice91, we are committed to delivering a seamless and personalized shopping experience. This Cookie Policy explains how we use cookies and similar technologies to recognize you when you visit our website, how these cookies enhance your browsing experience, and how you can control them.

By using our website, you agree to the use of cookies in accordance with this policy. This policy should be read together with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files stored on your computer or mobile device when you visit a website. They are widely used to help websites function efficiently, improve user experience, and gather analytical data.

Cookies on our site may be:

  • Session Cookies: Temporary cookies that expire when you close your browser.

  • Persistent Cookies: Remain on your device until deleted or expired manually.

  • First-Party Cookies: Set directly by www.mychoice91.com.

  • Third-Party Cookies: Set by third-party services integrated into our site (e.g., analytics, advertising, or payment gateways).

2. Why We Use Cookies?

We use cookies to enhance your experience on MyChoice91 and ensure optimal functionality across the site. Specifically, we use cookies to:

  • Remember your preferences such as login details, selected language, or cart items.

  • Improve site performance by analyzing traffic patterns and user behavior.

  • Enable core website functionalities like secure login, wishlist saving, and checkout flow.

  • Deliver relevant marketing content and advertisements tailored to your interests.

  • Track the effectiveness of our marketing campaigns and offers.

Cookies help us understand how customers interact with our product pages — including those featuring eyewear frames, sunglasses, powered lenses, and prescription glasses — so we can improve and optimize our store accordingly.

3. Types of Cookies We Use

TypePurpose
Essential CookiesRequired for core functionality like browsing, login, and transactions.
Performance CookiesHelp us understand website traffic and improve user experience.
Functionality CookiesRemember choices like preferred language and region.
Advertising CookiesDeliver personalized ads and track ad performance.
Analytics CookiesTrack user interaction via tools like Google Analytics or Meta Pixel.

4. Third-Party Cookies

We may allow trusted third-party services to place cookies on our website for marketing, retargeting, or analytics purposes. These may include:

  • Google Analytics

  • Facebook/Meta Pixel

  • Hotjar or Microsoft Clarity (for user behavior analysis)

  • Payment gateways (e.g., Razorpay, PhonePe)

These cookies are governed by the privacy policies of the respective third parties.

5. Managing & Controlling Cookies

You have full control over your cookie preferences. You can:

  • Adjust cookie settings in your browser to block or delete cookies.

  • Opt-out of analytics tracking by using browser add-ons (e.g., Google Analytics Opt-out Add-on).

  • Accept or reject optional cookies via our on-site cookie banner.

Please note that disabling certain cookies may affect your browsing experience, especially functions like saving your cart, secure login, and checkout.

6. Legal Basis for Using Cookies

As per the Information Technology Act, 2000, and applicable data protection rules in India, cookies that collect personal data require your consent unless they are strictly necessary for providing services. We obtain user consent via a cookie consent banner when you first visit the site.

7. Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in technology, legal obligations, or website functionality. When we make changes, the updated policy will be posted on this page with a new “Last Updated” date. We recommend reviewing it regularly.

8. Contact Us

If you have any questions or concerns about our Cookie Policy or data practices, feel free to reach out:

Thank you for trusting MyChoice91 — where technology and vision come together to deliver a smarter eyewear shopping experience.

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Contact Co-ordinates

Our Logistics Partners

  • Domestic Partners:
  • Bluedart Express, Ecom Express
  • International Partners:
  • DHL Express, India Post

Fulfillment Delivery

  • Delivery timeline within india:
  • 1-2 Working days
  • Delivery timeline outside india:
  • 3-6 Working days
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