Privacy Policy

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Germany
2-4 business days
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2-4 business days
6,50€ / free over 100€
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2-4 business days
12€ / free over 200€
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2-8 business days
14€ / free over 200€

Privacy Policy

Last Updates: 07/Aug/2025

At Mychoice91, we value the trust you place in us. This Privacy Policy outlines how we collect, use, store, and protect your personal information when you visit our eyewear e-commerce website, whether you're shopping for eyewear frames, sunglasses, prescription lenses, or powered glasses of any kind. By accessing or using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect different types of information to enhance your shopping experience:

a) Personal Information

  • Full Name

  • Email Address

  • Mobile Number

  • Shipping & Billing Address

  • Date of Birth (if applicable)

  • Prescription Details for powered eyewear or sunglasses

  • IP Address and Device Information

b) Transaction Information

  • Payment method and transaction details (Note: We do not store card or UPI details directly. All payments are securely processed through third-party gateways.)

c) Browsing Behavior

  • Products viewed and searched

  • Cart activity

  • Device type, browser, and session data

  • Time spent on specific pages (including those for progressive, bifocal, or powered lenses)

2. How We Use Your Information

We use your information to:

  • Process and fulfill orders

  • Personalize your shopping experience

  • Recommend eyewear based on your preferences

  • Provide prescription lens services accurately

  • Send important updates and promotional offers

  • Improve website performance and UX

  • Prevent fraudulent activity and ensure secure transactions

  • Comply with legal obligations under Indian IT laws

3. Prescription Data and Health Information

When you purchase powered glasses or sunglasses with prescription lenses, we collect vision data such as:

  • Sphere (SPH), Cylinder (CYL), Axis

  • Pupillary Distance (PD)

  • Lens Type (bifocal, progressive, etc.)

This data is used only to customize your lenses and is never shared with unauthorized parties.

4. How We Protect Your Information

We implement strict security protocols:

  • SSL Encryption for secure transactions

  • Firewalls and server monitoring

  • Access control policies for sensitive data

  • Regular vulnerability scans and updates

Your privacy and prescription data are never sold to third parties.

5. Cookies & Tracking Technologies

We use cookies and analytics tools to:

  • Remember your preferences and login sessions

  • Track product performance and customer behavior

  • Improve ad targeting and re-engagement campaigns

  • Optimize loading speed and UX

For more, visit our Cookie Policy.

6. Sharing Your Information

We do not sell your personal information.

However, we may share limited data with:

  • Trusted delivery partners (for order fulfillment)

  • Payment gateway providers (for transaction processing)

  • Analytics and advertising tools (Google, Meta, etc.)

  • Legal authorities if required under applicable law

All third parties are bound by strict confidentiality agreements.

7. Your Rights & Choices

You have the right to:

  • Access and update your personal data

  • Withdraw consent for marketing emails

  • Request deletion of your account

  • Request correction of prescription info (before lens is processed)

To exercise your rights, contact us at support@mychoice91.com.

8. Data Retention

We retain your information:

  • As long as your account is active

  • As necessary to fulfill orders and legal obligations

  • Prescription data is stored securely only for repeat orders and verification

You may request data deletion at any time by contacting our support team.

9. Data Security and Legal Compliance

We follow data protection laws under:

  • The Information Technology Act, 2000

  • Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011

  • Any applicable amendments or sector-specific regulations

We are committed to protecting your privacy rights in accordance with Indian law.

10. Updates to This Privacy Policy

We may periodically update this policy to reflect:

  • Changes in law

  • New services (e.g., AR-based try-on for eyewear)

  • Updates in privacy technology

We encourage users to review the policy regularly. The Last Updated date will be revised with each version.

11. Contact Us

If you have any questions, grievances, or complaints regarding our Privacy Policy:

MyChoice91 is committed to making your vision care journey easy, secure, and personalized — whether you’re shopping for stylish frames or high-quality powered lenses. We appreciate your trust in us.

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Contact Co-ordinates

Our Logistics Partners

  • Domestic Partners:
  • Bluedart Express, Ecom Express
  • International Partners:
  • DHL Express, India Post

Fulfillment Delivery

  • Delivery timeline within india:
  • 1-2 Working days
  • Delivery timeline outside india:
  • 3-6 Working days
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